The Power of Staging: A Case Study on Selling Faster in Washington, DC
How Staging Made All the Difference
When it comes to selling a home quickly, first impressions matter. Buyers in Washington, DC often make decisions within seconds of walking through the door—or even just scrolling through photos online. That’s why staging can be a game-changer.
In this case study, we’ll share how a recent client of City Chic Real Estate transformed their listing with strategic staging, leading to multiple offers in just days. If you're thinking about selling your home, this success story proves that small changes can lead to big results.
Client Background: Meet Sarah, a DC Homeowner Looking to Sell
Sarah had lived in her Capitol Hill rowhouse for seven years. With a new job opportunity in another city, she needed to sell her home quickly—but also wanted to maximize her profit.
She had a beautifully maintained home, but it was filled with personal decor, oversized furniture, and bold color choices that reflected her style. She knew she needed help to make her home appeal to more buyers, so she reached out to City Chic Real Estate for guidance.
A Slower Market & Limited Buyer Interest
When Sarah first listed her home as-is, she expected a quick sale. However, after several weeks with few showings and no strong offers, she realized something was off.
Challenges Sarah Encountered:
❌ The home felt too personalized, making it hard for buyers to envision themselves living there.
❌ The dark wall colors made rooms feel smaller in listing photos.
❌ The furniture layout didn’t highlight the home’s best features.
❌ Other staged homes in the neighborhood were selling faster.
Sarah needed a fresh approach. That’s where City Chic Real Estate stepped in.
Solutions Provided by City Chic Real Estate
After evaluating Sarah’s home, our team recommended a strategic staging plan designed to highlight its best features and attract more buyers.
Our Staging Strategy:
✨ Decluttering & Depersonalizing: We advised Sarah to remove personal items and unnecessary furniture to create a clean, neutral space.
🎨 Fresh Paint & Light Updates: A fresh coat of soft, neutral paint made the space feel bigger and brighter.
🛋 Rearranged Furniture: We repositioned furniture to create a better flow and showcase the home’s open-concept layout.
💡 Updated Lighting & Accessories: Simple additions like modern light fixtures, mirrors, and fresh flowers made the home feel more inviting.
📸 Professional Photography: Once staged, we brought in a professional photographer to capture high-quality listing photos that stood out online.
👉 Thinking about selling your DC home? Let our team at City Chic Real Estate help you stage and sell faster. Schedule a consultation today!
A Faster Sale & Higher Offers
Within four days of relisting, Sarah’s staged home:
✅ Received 3 offers—two over asking price
✅ Had double the number of showings compared to before staging
✅ Sold for $15,000 more than similar unstaged homes in the area
Why Staging Works in DC’s Market
📈 Homes that are staged sell 73% faster than unstaged homes.
💰 Staged homes sell for 5-10% more on average.
🏡 Buyers can better visualize themselves living in the home, making them more likely to make strong offers.
Staging Works—And We Can Help
Sarah’s success story is proof that small changes can make a big impact when selling a home. Whether you’re trying to sell quickly or maximize your profit, staging can give you the competitive edge you need.
👉 Ready to sell your DC home? City Chic Real Estate can help you stage, market, and sell your home fast. Contact us today to get started!
